NOTE: THE POSTING OF THE SOLICITATION AS WELL AS THE PRE-PROPOSAL CONFERENCE MAY SLIP A WEEK OR TWO--You will be notified of the new dates. This is a Synopsis for solicitation FA6643-04-R-0003. The contractor shall provide all personnel, equipment, tools, materials, supervision, licenses and other items or services necessary to perform the management and operation for the Air Force Reserve Recruitment Advertising Program. The Air Force Reserve Command is seeking a full-service advertising agency. The proposed $13-$18 million annual contract will include developing strategies for maximizing effective/efficient use of budget, conducting market research and analysis, recommending ad budgets and media mix, and integrating all advertising activities. Contractors will be required to develop advertising in selected media; process and track leads; and provide advertising guidance to the Air Force Reserve for effectively communicating the attributes of military service to prospects and influencers. Contractor will also be responsible for creative production and placement of all Air Force Reserve recruitment advertising in national magazines, newspapers, television, radio, internet, direct mail and billboard. Advertising will support the Prior Service, Non-Prior Service, Health Profession Programs and Officer Programs. The contractor will also be expected to provide other normal advertising services such as account management, billing, traffic control, call center management, PSA program management, media buying and research. The period of performance for this contract is anticipated to be a basic, one-year contract with four annual options. The mobilization/orientation period is planned from 1 Nov 04 – 31 Dec 04. The current contract type is a commercial contract pursuant to FAR Part 12. The pricing arrangement is Firm Fixed Price with reimbursable line item(s). Offerors must furnish evidence of previous successful management and execution of other national advertising programs. The NAICS code is 541810 and the size standard is $6 million in annual revenue. This solicitation will be issued as a 100% Small Business Set-Aside. Teaming arrangements are encouraged. All offerors must be registered in the Central Contractor Registration (CCR) database at www.ccr.gov prior to award. Lack of registration in the CCR database will make an offeror ineligible for award. It is anticipated that offerors will be evaluated using best value source selection procedures in accordance with AFFARS 5315.3 utilizing written technical proposals and oral presentations. The Government intends to issue a solicitation 27 May 2004. A pre-proposal conference is scheduled for approximately 9 Jun 2004. Please send information to: HQ AFRC/LGCP, ATTENTION: Debbie Scarborough, 255 Richard Ray Blvd, Robins AFB GA 31098-1637; FAX to (478) 327-2210; or email
[email protected]. The Request for Proposal (RFP) and all associated documents when issued will be posted on the Fedbizops Web page. The internet address is: www.eps.gov. It is recommended that all interested offerors register for this solicitation number through the Electronic Posting System to ensure they automatically receive all updated documents to this requirement as they are posted. No paper copies of the solicitation will be issued. NOTE: Offeror must have sufficient cash flow to allow up to $1,000,000 in advance payment for media placement.