NOTICE OF INTENT TO AWARDA BRAND NAME CONTRACT. THIS IS NOT A REQUEST FOR COMPETITVE PROPOSALS. The United States Department of Agriculture (USDA) intends to enter into a brand name firm fixed price contract via a Fair Opportunity solicitation amongst all USDA STRATUS Pool 3 BOA Holders under the statutory authority permitting other than full and open competition, 41 U.S.C. 3304(a)(1) and Federal Acquisition Regulation (FAR) 6.302-1, Only one responsible source and no other supplies or services will satisfy agency requirements, for Salesforce Enterprise License Agreement for USDA. USDA is made up of twenty-nine (29) agencies and offices with nearly 100,000 employees who serve the American people at more than 4,500 locations across the country and abroad. USDA has a vision to provide economic opportunity through innovation, helping rural America to thrive; to promote agriculture production that better nourishes Americans while also helping feed others throughout the world; and to preserve our Nation's natural resources through conservation, restored forests, improved watersheds, and healthy private working lands. USDA’s strategic goals serve as a roadmap for the Department to help ensure we achieve our mission and implement our vision. Requirement: This requirement is for the United States Department of Agriculture (USDA), Digital Services Center (DSC) to set up an enterprise license agreement (ELA) on behalf of USDA and all its Mission Areas. ServiceNow subscriptions and ancillary products Data of award: 12-month base + four (4) 12-month option periods. ServiceNow is a leading cloud-based platform that provides comprehensive IT Service Management (ITSM), IT Operations Management (ITOM), and enterprise workflow automation solutions. Its unique capabilities are essential for our agency's mission-critical operations, enabling efficient service delivery, streamlined processes, and enhanced user experiences. ServiceNow's platform offers a unified system of action that integrates various IT functions, including incident management, change management, problem resolution, and asset tracking. This integration facilitates real-time visibility into operations, promotes proactive issue resolution, and ensures compliance with regulatory standards. The platform's scalability and flexibility allow it to adapt to our evolving needs, supporting both current and future initiatives. ServiceNow is the only option that can meet and exceed all the projected USDA business application requirements. The USDA has significant deployment of existing applications built on the ServiceNow platform. The ServiceNow platform contains proprietary source code only authorized by ServiceNow and their authorized resellers. Therefore, no other brand name solution can provide the necessary ServiceNow patches, updates and software and platform support. Adding a non- ServiceNow software platform to the infrastructure will require new architecture, integration and deployment of operations support development. This would lead to a significant cost increase generated by the implementation of a new and complex software application in which agencies will encounter a steep learning curve ultimately creating extensive delays. The ServiceNow brand name footprint within USDA has expanded from supporting one application and one agency to now supporting multiple agencies and line offices across the USDA. Dozens of customized ServiceNow applications have been built and deployed in support of the USDA mission areas with many more currently being developed. Market research was conducted to determine if it is feasible to migrate the USDA to a platform other than ServiceNow. While other vendors could provide similar offerings to the ServiceNow platform, no vendor was able to provide a single all-inclusive application platform like ServiceNow. Alternative solutions lack the comprehensive integration and scalability that ServiceNow provides. Implementing multiple disparate tools would introduce complexity, potential data silos, and increased maintenance overhead, undermining our operational effectiveness. Therefore, procuring ServiceNow as a brand-name solution is essential to meet our agency's stringent requirements for efficient and secure IT service management. Market research concluded that the use of a different software platform would lead to security vulnerabilities and would significantly impact the USDA’s ability to provide mission delivery requirements. Market research validated that other similar products do not meet, or cannot be modified to meet, the agency’s need for a variety of service delivery applications associated to ServiceNow offerings. This Notice of Intent is not considered an Invitation for Bids (IFB), Request for Proposals (RFP), or Request for Quotations (RFQ) nor does it restrict the Government as to its ultimate acquisition approach. No solicitation document is available, and telephone requests will not be accepted. Responsible sources capable of providing the required services may identify their interest and technical capability to meet this requirement. The Government will not reimburse firms for any costs associated with preparing or submitting a response to this notice. Any response to this notice must show clear and convincing evidence that competition would be advantageous to the Government. A determination by the Government not to open the requirement to competition based upon the responses to this notice is solely within the discretion of the Government. Information received will be considered solely for the purpose of determining whether to conduct a competitive procurement. The associated NAICS code for this acquisition is 541519, with the exception for Information Technology Value Added Resellers, small business size standard of 150 employees. All responses must be submitted to the Government by email only to Sean Jordan at
[email protected] and shall be considered by the Agency. All responses must be submitted by 2:00 pm Eastern Time on Monday February 23, 2026.