R--30 Second Commercial on BET

This posting constitutes the U.S. Military Academy, West Point, NY notice of intent to award on a sole source basis a purchase order to Black Enterprise Television, 1235 W Street NE, Washington, DC 20018 for 30 second commercials. The TV network is proprietary to Black Enterprise Television, a subsidiary of Viacom Incorporated. The total award amount is estimated to be $300,000. The statutory authority for other than full and open competition is FAR 6.302-1(b)(1)(i) - minimum needs can only be satisfied by unique service available from only one source with unique capabilities. FAR13.501(a)(1)(ii) is applicable. Please note that this is not for the design of the commercial, it is for the commercial to be aired on Black Enterprise Television network. By advertising on this network the DAD will attract the attention of the most competitive college bound minority youths. The applicable NAICS code is 515120. The small business size standard associated with this NAICS is $14 million. This notice of intent is not a request for quotation or a solicitation of offers. No solicitation will be available. Interest parties may submit their capabilities and qualifications to perform the effort in writing to the designated representative. Response to this notice must be received within two (2) calendar days of the date of this notice via email. A determination by the Government not to compete this requirement, upon receipt of this notice, is solely at the discretion of the Government in accordance with FAR 13.106(b).