NOTICE OF INTENT TO AWARD The US Army Contracting Agency, Contracting Center of Excellence (CCE) at the Pentagon, on behalf of The Office of the Chief of Public Affairs (OCPA), and in accordance with FAR subpart 6.3, intends to award a purchase order to procure a media monitor, cap ture and analysis software to assist Public Affairs in analyzing the content and quantity of media coverage. The objective of this effort is to develop the capability for rapid capture and analysis of news media reporting on Army issues, initiatives, and programs. This will ensure the situational awareness of the Army's key leadership and to measure and quantify the effectiveness of Army Public Affairs programs and activities. REQUIREMENTS: The program must provide the capability to examine, count, analyze, and evaluate media coverage from the top 10 television markets and daily verbatim transcripts from 10 other select TV markets (all based on Nielsen or Arbitron rankings); ex amine, count, analyze, and evaluate media coverage from radio stations in the top 10 markets (based on Nielsen or Arbitron ratings); and examine, count, analyze, and evaluate media coverage of Army stories on major domestic and news services. Software will be capable of determining whether stories are favorable, neutral, or negative concerning Army issues and programs. This is not a solicitation document nor a request for quotes. If you have any questions, please contract Ms. Ana Camacho, at
[email protected] no later then Wednesday, August 1, 2007.