Description
The Family Smoking Prevention and Tobacco Control Act grants the U.S. Food and Drug Administration (FDA) the authority to regulate tobacco products. The FDA established the Center for Tobacco Products (CTP) to regulate the manufacture, marketing, and distribution of tobacco products to protect public health and to reduce tobacco use by youth. CTP oversees the implementation of the Family Smoking Prevention and Tobacco Control Act. To inform tobacco regulation, CTP’s Office of Science implements and supports various internal and external research activities designed to expand the science base for tobacco regulation. One of these research activities is monitoring tobacco advertising data. Advertising data allows researchers to access and analyze tobacco industry creative (i.e., actual ads). Tobacco advertising data can provide information on how tobacco product attributes are portrayed (e.g., flavors, flavor descriptors, colors, nicotine content), emerging tobacco products, and product claims. Tobacco advertising data can also provide information to help understand which audiences (e.g., by age, gender, race/ethnicity) may be exposed to certain tobacco ads. Tobacco advertising data includes advertisements in traditional (e.g., TV, radio, and print) and non-traditional media (e.g., direct e-mail, mobile display) channels. It is important that CTP’s Office of Science captures data from a wide variety of traditional and non-traditional media channels to monitor information on how tobacco product attributes are portrayed, emerging tobacco products, and product claims. The purpose of this fixed price contract is to provide direct and non-traditional media channel tobacco advertising data monitoring services for information on how tobacco product attributes are portrayed, emerging tobacco products, and product claims. Advertising data shall include direct email and direct mail channels, as well as other non-traditional media channels. Respondents to this notice must provide the following information: A Cover Page that includes the following information: DUNS Number Company Name Company Address. Company Point of Contact, phone number and email address Current GSA Schedules appropriate to this Request for Information Completed Vendor Feedback Form CPARS evaluations for any contractor identified in the Vendor Feedback Form Company's Capability Statement