Public Affairs Media Web-based Database

Public Affairs Media Web-based Database Solicitation Number: R13SS80055 Announcement Type: Sources Sought Announcement The principal NAICS code for this requirement is 511210 This is a SOURCES SOUGHT ANNOUNCEMENT, a Market Survey for written information only. This is not a solicitation announcement for proposals and no contract will be awarded from this announcement. No reimbursement will be made for any costs associated with providing information in response to this announcement or any follow-up information requests. No telephone calls will be accepted. After review of the responses submitted regarding this potential acquisition, a determination will be made whether or not to continue with the procurement under a separate solicitation announcement utilizing Federal Business Opportunities (FedBizOps). The Bureau of Reclamation (Reclamation) is seeking a web-based public relations media database that allows Reclamation's Public Affairs team to manage communications with its customers, stakeholders, the media and the public simultaneously with the most exposure for Reclamation. This web-based public relations media database must meet the following requirements: 1. The media information provided shall be accurate and must provide a. the ability to track conversations and contacts with the media; b. the ability to create targeted lists to the media, customers, stakeholders and the public simultaneously; c. automatically capture, store and distribute news clippings in the software and tie those to journalists and outlets; d. generate clips, media campaigns, contacts and other analytical reports; e. view editorial calendars, track appointments with journalists, schedule and track media around events; and f. generate customizable emails and faxes within distributions. 2. The Contractor must provide a centralized customer and stakeholder database, separate of the media database, for non-media individuals and organizations and generate email or other communications directly to the these individuals and organizations. Tracking these communications will be similar to the media. 3. The Contractor must have the ability to track and monitor social media. 4. The Contractor must provide contact information for federal and state elected legislative government officials plus their staff at the Federal level. 5. The Contractor must provide an online news release posting service that not only makes news releases available but directly provides to online media outlets. 6. The Contractor must also be responsible for providing annual online training for all users who are interested. All software associated with meeting the requirements of this announcement shall be commercial-off-the-shelf (COTS) software. PERIOD OF PERFORMANCE: The anticipated period of performance will be a one year base period with four (4) one-year option periods. NAICS CODE: The applicable NAICS Codes are: 511210 Software Publishers $25,000,000.00 CAPABILITY STATEMENT: Respondents must provide, as part of their response, information concerning 1) capabilities to meet the requirements of this announcement including the COTS software; 2) the ability to provide the online training; 3) prior completed projects of similar nature; 4) corporate experience and management capabilities; and 5) examples of prior completed Government contracts, references, and other related information. SUBMISSION REQUIREMENTS: Responses to this Sources Sought Announcement must include the following: 1. A cover letter on Contractor letterhead including the Contractor name, point of contact, address, phone number, fax number, DUNS number, and CAGE code. 2. GSA or other applicable schedule number. 3. Marketing materials not to exceed 5 pages. 4. Detailed capability statement that allows the Government to determine the firm's qualifications and ability to perform the aspects of the announcement. The capabilities statement shall not to exceed 5 pages in single-spacing and using a 12-point font size minimum. In accordance with FAR 15.201(e), responses to this notice are not offers and cannot be accepted by the Government to form a binding contract. Response is strictly voluntary; no reimbursement will be made for any costs associated with providing information in response to this announcement or any follow-up information requests. Complete information must be submitted. Since this is a sources sought announcement, the Government will not contact the concern for clarification of information. This market survey is for planning purposes only and shall not be construed as a request for proposal or as an obligation on the part of the Government. The Government will not provide a "debrief" on the results of this survey and no evaluation letters will be issued to participants. All information submitted will be held in a confidential manner and will only be used for the purpose intended. SUBMISSION INSTRUCTIONS: Responses must be received by 8:00 a.m. Mountain Time, Tuesday, November 13, 2012. All responses are to be submitted electronically (via email) to the Contract Specialist, Synthia Archuleta at [email protected] in MS Word or Adobe Portable Document Format (PDF). The file size limitation for email attachments is 5 megabytes. POINT OF CONTACT: Synthia Archuleta, Contract Specialist, at [email protected].