Small business event - Marketing Your GSA Schedule Contract

A FREE BUSINESS EDUCATION OPPORTUNITY FROM Nebraska Business Development Center Where: University of Nebraska Mammel Hall, Room 113 6708 Pine Street, Omaha, Nebraska When: November 4 Noon - 3 pm It's FREE, but you are required to register. Register online at nbdc.unomaha.edu/GSA FOR MORE INFORMATION 402-554-6253 In the race to win government contracts, a GSA Schedule Contract holder has the edge. Getting your Schedule Contract was an important step, but it does not automatically make the sale. You need a plan to leverage the power of the GSA Schedule through effective marketing strategies. In this workshop, you will learn how to use your GSA Schedule to achieve your sales goals by following some important guidelines. You will learn: How to leverage your GSA Schedule to your best advantage The best use of marketing materials (business cards, website, brochures, etc.) to promote your GSA Schedule Contract. How to choose the right targets (agencies) for your GSA Schedule marketing Where to find and make contact with agencies with potential awards How to open doors at military bases in your marketing area, find the right contact person and communicate appropriately with base personnel Workshop leaders: Jerry Johnson, U.S. General Services Administration, is a customer service director in the Customer Accounts and Research Department. His current assignment is the State of Nebraska. Johnson worked for the federal government for ten years as a procurement specialist in Denver Colorado, Ramstein AFB Germany and Kansas City Missouri. Jim Ogden, U.S. General Services Administration, is the acting director of the Business and Support Services Division and currently oversees the Heartland Region's Office of Small Business Utilization. In 2004, Ogden was deputy regional administrator of GSA, where he oversaw operations of the Federal Acquisition Service (FAS) and the Public Buildings Service (PBS).