Description
The Program Support Center, Division of Acquisitions Managements, intends to award a sole source contract using the Simplified Acquisition procedures to National council on Patient Information and Education located at 4915 Saint Elmo Ave Ste 505, Bethesda, MD 20814-6082. Description: Talking about Prescription Medicine Abuse: A National Multi-Media Outreach Campaign Addressing Prescription Medicine Misuse by Youth ages 12-17 and Young Adults ages 18-25 and Engaging Youth and Young Adults in Recovery - Based Leadership Roles. Youth and Young adults experience recovery from substance use disorders and mental health conditions much differently than adults. They also require support systems that address their unique concerns. The 2010, Phase IV, initiative held a distinctive meeting that gathered 38 young people aged 17 to 25 together, in order to learn about recovery from their perspective. Each and every participant remarked upon the power of peer recovery support and how their recovery benefited from peer support. They also discussed the benefits of materials directed towards their age group. Since youth and young adults benefit from materials tailored to their demographic, this projects seeks to utilize the materials from all previous iterations of Talking about Prescription Medicine Abuse: A National Multi-Media Outreach Campaign Addressing Prescription Medicine Misuse by Youth ages 12-17 and Young Adults ages 18-25 to develop and conduct a peer-led training program at educational institutions, such as colleges and universities and community colleges. The materials will be customizable, in order for educational institutions to adapt them as needed for their own training and educational programs. The initiative will use the expertise of past Project Advisory Team members and request the participation of new, appropriate members, in order to guide and assist with development of the training program. The PAT must include young adults who participated in the Young People's Networking Dialogue on Recovery (YPNDR), held December 13, 2010. Appropriate members of the PAT will serve as ambassadors to assist with implementing the peer- led training programs. In order to maximize outreach efforts, the contractor will partner with Faces and Voices of Recovery to train youth on the materials and programs developed in this contract and to produce vignettes highlighting at least five young people to use in the educational outreach. Youth and young adults need educational outreach and peer-led training to address the growing substance use epidemic. Youth illicit drug use increased significantly from previous years. According to the Substance Abuse and Mental Health Services Administration's (SAMHSA) 2009 National Survey on Drug Use and Health (NSDUH), among youths aged 12 to 17, the current illicit drug use rate increased from 2008 (9.3 percent) to 2009 (10.0 percent). This is the first increase since 2002. As we know from the previous outreach initiatives and current SAMHSA data, most individuals who take prescription medications take them responsibly; however, the non-medical use or abuse of prescription drugs remains a serious public health concern, especially with youth and young adults. The SAMHSA NSDUH 2009 report highlights several alarming statistics regarding youth and young adults, especially regarding prescription drugs non-medically. The non-medical use of prescription-type psychotherapeutics ranked as the second most abused drug in youth, behind marijuana. In 2009, of the 21.2 percent of young adults aged 18 to 25 who were current illicit drug users, 6.3 percent used prescription drugs non-medically. In 2009, of the 10.0 percent of young adults aged 12 to 17 who were current illicit drug users, 3.1 percent used prescription drugs non-medically. Therefore, youth and young adults abuse prescription drugs more than any other illicit drug, except marijuana. Although, among youths aged 12 to 17 in 2009, the rate of non-medical use of prescription drugs held steady at 3.1 percent- a non-significant increase from the 2008 NSDUH survey results of 2.9 percent, from 2002 to 2009, there was an increase among young adults aged 18-25 in the rate of current non-medical use of prescription-type drugs (from 5.5 to 6.3 percent), driven primarily by an increase in pain reliever misuse (from 4.1-4.8 percent). Past year non-medical users of prescription-type psychotherapeutic drugs are asked how they obtained the drugs they recently used non-medically. Rates averaged for 2008 and 2009 show that over half of the non-medical users of prescription-type pain relievers, tranquilizers, stimulants, and sedatives aged 12 or older got the prescription drugs they used most recently "from a friend or relative for free." In a follow-up question, the majority of these respondents indicated that their friend or relative had obtained the drugs from one doctor. Findings from the 2009 NSDUH indicate that among persons aged 12 or older in 2008-2009 who used pain relievers non-medically in the past 12 months, 55.3 percent got the pain relievers they most recently used from a friend or relative for free. Another 9.9 percent bought them from a friend or relative, and 5.0 percent took them from a friend or relative without asking. More than one in six (17.6 percent) indicated that they got the drugs they most recently used through a prescription from one doctor. About 1 in 20 users (4.8 percent) got pain relievers from a drug dealer or other stranger, and 0.4 percent bought them on the Internet. These percentages are similar to those reported in 2006-2007. Youth and young adults abuse prescription medicines because they can easily access them-through the home, friends, and the Internet; are inexpensive; have less stigma for use than other drugs, such as heroin or cocaine; and are generally seen as safer than "street drugs." In fact, prescription drug abuse among students in U.S. colleges and universities has been rising for several years. Studies reveal up to 25 percent of students report the abuse of prescription stimulants on some campuses (McCabe et al, 2005). Students report non-medical uses of prescription medicines not only to "get high," but also to help with concentration when cramming for papers or tests, to self-medicate for anxiety or depression, and even to enhance their stamina when playing sports. Prescription drugs are falsely viewed as a "safer" alternative to illicit substances because they are prescribed by a medical professional. They do not realize that prescription medications are safe and effective only when used under the supervision of a doctor, and only when used by the individual for which they were prescribed. Unfortunately, this trend is also connected with other high risk, unhealthy behaviors. According to the NSDUH, among persons aged 18 to 22 years old, the rate of current use of illicit drugs in 2009 among full-time college students (22.7 percent) was similar to the rate among other persons in that age group (22.3 percent), which includes part-time college students, students in other grades or types of institutions, and nonstudents. The rate of current use of illicit drugs overall among 18 to 22 year olds who were in college full time increased from 20.2 percent in 2008 to 22.7 percent in 2009, but there was no significant change in the rate of drug use among those not enrolled full time in college. The NSDUH also finds that among full-time college students aged 18 to 22, there were increases from 2008 to 2009 in the current nonmedical use of psychotherapeutic drugs overall (from 5.2 to 6.3 percent) and OxyContin® (from 0.2 to 0.6 percent). There were no significant changes in the rates of current use for any drugs among persons aged 18 to 22 who were not full-time college students. These statistics speak to the importance of providing educational outreach to college-aged individuals about prescription medications and the consequences of illicit drug use. NSDUH also provides statistics on the number of youth who need and who receive treatment. Among youth ages 12 to 17, there were 1.1 million (4.5 percent) who needed treatment for an illicit drug problem in 2009. Of this group, only 115,000 received treatment at a specialty facility (10.5 percent of youths aged 12 to 17 who needed treatment), leaving 983,000 youths who needed treatment but did not receive it at a specialty facility. Also according to the 2009 NSDUH survey, almost 77 percent of youths reported having seen or heard drug or alcohol prevention messages from sources outside the school, lower than the 2002 percentage of 83.2. The percentage of school-enrolled youths reporting that they had seen or heard prevention messages also declined during this period from 78.8 to 74.9 percent. This initiative will help to address this deficit by creating peer-led informational programs and materials for use in schools, which overwhelmingly assisted the participants in the YPNDR This proposed initiative will also reinforce outcomes presented at the Young People's Networking Dialogue on Recovery (YPNDR) by providing training and inspiration for peer-led programs and outreach. This project will build upon the findings presented in a White Paper that will guide future youth and prescription abuse initiatives. The training and materials developed through this project will enhance the young adult PAT members and YPNDR participants' recovery-based leadership role as peer leaders and ambassadors, which allow them to actively reach youth and young adults, aged 12-25 about the dangers of abusing prescription medications and help those in need of recovery services. This initiative will build on our past collaborative efforts between SAMHSA and the National Council on Patient Information and Education (NCPIE) to reach youth, their parents and other youth influencers about the dangers of prescription misuse. Work on this project will also involve Faces and Voices of Recovery and the Food and Drug Administration through an Interagency Agreement. Also, this purchase order will continue the work from 2006, 2007, 2008, 2009, and 2010 to reach youth and young adults, their parents, and other youth influencers about the dangers of prescription misuse and the importance of treatment and recovery from substance use and mental health conditions. Specific Tasks and Requirements: The Contractor will create the following work as set out in Tasks 1 through 8. All work produced under the contract is owned by the U.S. Department of Health and Human Services, Substance Abuse and Mental Health Services Administration's Center for Substance Abuse Treatment. All work must meet 508-compliance standards as set by the U.S. Department of Health and Human Services in order to meet the criteria of the Americans with Disabilities Act. Task 1 - Develop and Submit Work Plan The Contractor will develop a plan that includes details on how they will conduct all contract activities and tasks including targeted dates and/or timeline for all events and reporting requirements within 30 days of the contract award date. The plan will include how each of the collaborating entities in this effort will all work together to develop and implement the contract goals. NOTE: All work in TASK 5 is paid under separate contract Task 2 - Reformulate the Project Advisory Team (PAT). The Contractor will continue work with the Project Advisory Team (PAT) organized during Phase II and III and IV, to provide input and guidance on the development of key program messages, campaign outreach, promotional materials and distribution strategies. The PAT is currently comprised of representatives from healthcare professional organizations, educational associations, and organizations with expertise/ experience in addressing prescription drug and/or substance abuse. The PAT is currently includes the following organizations (many of which will remain relevant in Phase V): • American Academy of Pediatrics • Community Anti-Drug Coalitions of America (CADCA) • D.A.R.E. America • National Association of Health Education Centers • National Association of School Nurses (NASN) • National Association of School Psychologists (NASP) • National Association of State Alcohol & Drug Abuse Directors, Inc. • Ohio State University College of Pharmacy • Partnership for a Drug-Free America • PTA Office of Programs and Public Policy • Society of Adolescent Medicine • Students Against Destructive Decisions, Inc. • University of Florida, Department of Health Education and Behavior • Faces and Voices of Recovery Organizational candidates/groups considered for the Phase III PAT included: • American College Health Association (see: http://www.acha.org/# ) • American Student Government Association (see http://www.asgaonline.com/ME2/Default.asp) • Association of College and University Policy Administrators (see: http://process.umn.edu/acupa/index.cfm) • National Association of College and University Residence Halls, Inc. (see http://www.nacurh.org/index.php) • Fraternity and Sorority Groups • Student health services and hospitals Groups to consider for the PAT in Phase V include: • Youth and family recovery advocacy groups • Young adult recovery advocacy organizations • National Council of Juvenile and Family Court Judges Task 3 - Plan, Organize and Convene PAT for a at least two (2) teleconferences. The reformulated and broader PAT will convene through two teleconferences and by email when necessary, to provide input, expert guidance, and validation on the formulation of the training materials and educational outreach, and the development and writing of the training materials and the vignettes (see Task 5). The PAT will also consider all suggestions made in the white paper developed form the Young People's Networking Dialogue on Recovery. The PAT will also assist in reaching out to colleges and universities to create forums on issues related to prescription medicine abuse and peer support. Task 4 - Produce a Customizable, web-based training manual Based on PAT input, (see Task 2 and 3), NCPIE will produce a customizable, web-based training manual for peer ambassador training and use to communicate effectively about prescription medicine abuse on college/university campuses, and to provide guidance for training additional peer ambassadors. Elements of the Training Manual may include: • Planning checklists • Why should youth and young adults be concerned about prescription medicine abuse? • What are the consequences of medicine abuse? How does the trend toward prescription drug abuse affect youth and young adults? • What are the specific challenges that youth and young adults in recovery face? • What kind of support do youth and young adults need in order to seek recovery? • How can specific organizations get involved? • What kinds of outreach would be most effective in garnering youth and young adult support for recovery and engagement in ongoing youth recovery efforts? • Strategies to raise awareness on youth and young adult prescription drug abuse and how youth and young adults can influence and provide leadership to other youth and young adults, including how to offer, positive social, recreational, extracurricular, and public service alternatives to drug use. • Why should colleges/universities be concerned about prescription medicine abuse? • What are the consequences of medicine abuse? How does the trend prescription drug abuse affect the college community? • How can specific colleges/universities get involved? • What does this campaign ask participants to do? • How can the campaign be rolled out on my campus? • Assess needs; plan for program evaluation; evaluate the impact to improve/extend program, as needed, and as budget allows. • Plan the campaign/identify the audience(s) (e.g., student health services staff, residents assistance, University administrators) • Developing customizable materials • Launching the campaign • Colleges Can Make a Difference - The College/University's Role as a Key Influencer in Student Decision Making (PowerPoint presentation adapted from Project II work product); • Brochures(s) see Task 2 above; for Student Health services, orientation packet, Resident Assistant (RAs);- completed in Phase III • Poster (PDF format; social marketing/social norms messaging) for bulletin boards; can be re-purposed as print PSA;- Completed in Phase III • Print ad (two) for student and campus employee newsletter(s); • Template newspaper article for placement in campus newspaper/intranet and sample radio PSA for campus community radio stations; • Fact sheet on prescription drug abuse, including statistics specific to college-aged kids; • FAQs; • Top 10 strategies to raise awareness on college campus (including how to strengthen campus policy and include measures to curb prescription drug abuse in Drug-Free Schools and Campuses Act; offer other, positive social, recreational, extracurricular, public service options) • Web-based Survey The Training Manual will suggest activities and educational opportunities for use by participating educational institutions and include directions for locating additional information on medicine abuse prevention and treatment and peer support. A comprehensive dissemination and promotion strategy will be developed and presented to the project advisory team (PAT) for input/validation. Use of effective social media/viral marketing opportunities (e.g., Face book, School Tube, campus blogs, etc.) will also be considered. So will inclusion in campus print materials and freshman orientation materials? Task 5- Collaboration (Paid for under separate contract budget) The Contractor will collaborate with Faces and Voices of Recovery in order to build upon the Youth Summit held on December 13, 2010 in Phase IV of this outreach initiative. Faces & Voices will collaborate with NCPIE and the PAT (Project Advisory Team) to develop and distribute a series of short video vignettes promoting youth and young adults (ages 18 - 26) in recovery from substance use and/or mental health problems. The videos will document personal recovery stories from at least five (5) young people, what recovery support services have helped them to sustain their recovery and what are they doing to reach out and help other youths in need. A distribution/marketing plan will be developed for the video vignettes distribution to appropriate audiences through Faces & Voice of Recovery, the Recovery Month Web site, the Road to Recovery series, NCPIE Web site and constituency groups as well as PAT membership organizations and other existing social media tools such as the Recovery Month Face book, YouTube and Twitter accounts and other multimedia platforms. The goal of the vignettes is to promote healthy and attractive lifestyles for other young people as well as demonstrating the importance of youth peer recovery support services to our communities. The video must comply with 508 compliance standards and will also be posted on the Recovery Month Web site under the Voices of Recovery section. Task 5 vignette production work is to be paid under separate contract. Task 6 - Train the Trainers The Contractor shall also plan, develop the agenda, and convene a one-day meeting to train the selected PAT members and/or YPNDR participants to become ambassadors, in order to work with educational institutions to create forums or programs on issues related to prescription misuse and peer support. All participants and trainees are subject to the approval of the Project Officer. The meeting shall include young adults in recovery from substance use and mental health conditions, representatives from partnership organizations related to youth and young adults in recovery from substance use and mental health conditions, and other experts in youth and young adult prescription drug abuse and recovery. For the meeting, the contractor shall: • Arrange for the least expensive accommodations at hotels or other meeting places that provide conference/training/media facilities. The SAMHSA building can also be used for free, if needed and with proper advance notice. • Prepare printed, double sided, self-standing, nameplates (tent signs) for each participant who will be seated at meeting tables (including Federal participants). Prepare name badges for each participant (including Federal participants). • Prepare and develop a registration packet for each participant (including Federal employees attending). These packets shall contain the agenda and other informational items, handouts, name badge, pen, pad, and list of all participants, including their addresses, telephone numbers, and organizational affiliation, and any other related materials. • Arrange for audio-visual and other equipment as needed at meetings to include, but not limited to: o Microphones o Professional tape, video recordings and transcriptions, and microphones, as required by the Task Order Officer; o Slide projector(s) and screen, videocassette machine(s), and film projector(s), television(s) and VCR(s); o Overhead projector(s); o Paper flip chart presentations; o LCD projector used in conjunction with a computer; o Resolving on-site logistical problems that may arise; and o Arrange for and create any needed signage for SAMHSA/CSAT recognition at all meetings and events, or other instances as deemed necessary by the Task Order Officer. • Record meeting and prepare detailed meeting minutes - due within 30 days of the meeting. Task 7- Print Release Article The Contractor will develop a print release (article) for placement in target audiences' publications and electronic communications channels, including Web posts and e-mail blasts to members and key constituents. The purpose of the release will be to raise awareness of the educational outreach training and vignettes. The release will also announce the availability of materials on the web (which can reside on SAMHSA's Web site(s). This print release must complete required SAMHSA clearances prior to publishing. In addition, the release must be HTML-coded (following Section 508 compliance requirements) for posting on the SAMHSA Web site, with links from the Nation Council on Patient Information and Education's (NCPIE'S) site and other sites as appropriate. Contractor will: 1) disseminate the print release electronically in the NCPIE E-News to their 110 organization membership network, and 2) post the release on their Web site, www.talkaboutrx.org. Task 8 -Reports The Contractor will submit five (5) reports. Reports should include, but are not limited to, the success and accomplishments of the tasks, educational outreach effectiveness, and dissemination of materials. A description of the accomplishments and status of completed tasks in progress and future tasks must be included in each report. Reports must qualify the success of the outreach efforts and the impact of the outreach accomplished. All reports will be used to verify the need for the Federal government to engage and continue consumer education efforts on the misuse of medications and the expansion of peer-led training programs. The final report must be a complete and detailed account of all activities and outreach supported by the contract and must qualify with statistical representation the number of individuals reached through the effort. Samples of all materials created under the contract, as well as electronic files of the materials, must be submitted with the final report. Proposed Project Evaluation: The project evaluation includes the summit evaluation form filled out by participants. Additionally, evaluation includes timely submission of reports, material drafts, and any other deliverables. The evaluation will also attempt to gage the impact the materials and training has had on the potential of establishing stronger links among youth in recovery. All materials must complete required SAMHSA clearances prior to publishing. In addition, all materials must be HTML-coded (following Section 508 compliance requirements) for posting on the SAMHSA Web site, with links from NCPIE's site and other sites as appropriate. Report due dates: TBA, 2011 - Work Plan Report Due- TBD TBA, 2011 - First Quarterly Report Due- TBD TBA, 2011 - Second Quarterly Report Due- TBD TBA, 2012 - Third Quarterly Report Due, which includes the training materials- TBD TAB, 2012 - Fourth Quarterly Report Due, which includes the final cumulative report of all contract activity - TBD Period of Performance: August 1, 2011 - August 31, 2012