R -- Broadcast Monitoring and News Analysis

The Air Force District of Washington Studies, Analysis & Advisory Branch (AFDW/A7KS) intends to award a sole source Firm Fixed Price contract to VMS, 1025 Vermont Ave NW Suite 1110, Washington, DC 20005 for broadcast, print, and Internet monitoring and news analysis. The Government seeks: 1) monitoring of news media reports regarding the Air Force through 24/7 digital monitoring of all 210 U.S. media markets with the capability of streaming broadcast news clips for all 210 media markets within hours of airing; 2) to have news analysis of Air Force coverage on television, radio, print and internet to aid assessment of the effectiveness of Air Force messages; 3) ability to track use of Air Force visual elements (i.e use of logo, photos of aircraft and personnel) within broadcasts but missed by closed captioning; and 4) instant analysis of Air Force news by topic, city, state, market, audience size, segment value and audience circulation metrics to ensure Air Force messages reach targeted audiences. The period of performance is to begin on, or about 30 September 2006. The contractor will be responsible for presenting daily analytical reports, digital video clip, radio hits, print clips and streaming video as requested. Daily reports will be available through a web-based portal and email messages. Training and support for using the vendor?s product will be provided for all Air Force users by the vendor. The vendor will provide 24/7 web based access to information, metrics and analytical tools. The contract action is for a service for which the Government intends to solicit and negotiate with only one source under the authority of FAR 6.302-1 and 10 USC 2304 (c)(1), ?Only One Responsible Source and No Other Supplies or Services Will Satisfy Agency Requirements?. This notice of intent is not a request for competitive proposals. A determination by the Government not to compete with this proposed contract, based upon responses to this notice, is solely within the discretion of the Government. Any responses to this notice of contract action shall be submitted to Mr. John D. Hill, [email protected] no later than 1200 EDT, 18 SEP 06. Sole Source -- See Note 22.