B -- Request for Information - 2010 Census Communications Campaign Evaluation

The U.S. Census Bureau is in the market research phase for developing requirements for the 2010 Census Communications Campaign Evaluation. As part of this process, the Census Bureau wants to learn more about the methods and best practices currently engaged by industry when evaluating the success and effectiveness of a national, integrated communications program. A Request for Information (RFI) has been created in support of this initiative, to gather information that will assist the Census Bureau to: 1) determine the best and most appropriate methodologies available to evaluate the success and effectiveness of the 2010 Census communications campaign; 2) determine the availability of potential sources for these services; and 3) estimate the cost of such evaluation. The RFI will be posted on December 21, 2007, on the 2010 Census Communications Campaign Evaluation Web site, at: www.census.gov/procur/www/2010evaluation. The Census Bureau encourages the participation of all individuals and concerns in responding to the RFI. Responses shall be submitted through the referenced website no later than 2:00 PM EST, Friday, January 18, 2008. All questions related to this notice shall be sent to: [email protected]. IMPORTANT NOTICE: The notice is issued solely for Market Research purposes. It does not constitute a Request for Proposal (RFP) or a commitment to issue a Request for Proposal by the U.S. Census Bureau. The Census Bureau is not accepting offers at this time nor will the information provided be evaluated or considered as an offer. This RFI does not commit the Census Bureau to contract for any supply or service whatsoever. The Census Bureau is not responsible for any administrative cost incurred by a contractor in response to this RFI.