Broadcaster Disclosure

SPECIALIZED DATABASE: The United States Government Accountability Office (GAO) intends to award a sole-source purchase order to Campaign Media Analysis Group (CMAG), 11 Madison Avenue, 12th Floor, New York, NY 10010. For the time period beginning January 1, 2007, and ending December 31, 2012, contractor shall identify ads relevant to the selected issues using the names of sponsors that GAO will provide work paper methodology aired by broadcast television stations (excluding public broadcasting stations) or radio stations. For the identified ads, contractor shall provide GAO with the audio/visual content of the ads. GAO will then identify the ads for which additional information is required. For these identified ads, contractor shall provide the following data elements: (1) Content of the ad (television - video file; radio - audio file) - (2) Sponsor of the ad (television and radio) (3) DMA (television) or market (radio) in which the ad aired (4) Call sign for station that aired ad (television and radio) (5) Affiliate (television only) (6) Date aired (television and radio) (7) Time aired (television and radio) (8) Estimated cost (television only) (9) Media (10) Daypart (e.g. daytime, early morning, early fringe, etc.) (television only) (11) Program and Program type (television only) (2) Length of the ad (television and radio). GAO conducted extensive market research including a review of academic literature, conversations with academics, and discussions with vendors, and determined that CMAG is the only data source that could provide the required information on both number of ads and fair market value for both TV and radio. This is not a request for a quotation. No contract will be awarded on the basis of offers received in response to this notice. All inquiries and concerns must be addressed in writing to U.S. Government Accountability Office, Acquisition Management - Room 7116K, 441 G Street, NW Washington, D.C. Attention Darion A. Phillips. Responses to this notice must be received by September 27, 2013. Darion A. Phillips, Supervisor Contract Specialist/Contracting Officer, voicemail (202) 512-3725, fax (202) 512-3999 email address [email protected].