Clearinghouse for Older Driver Road User Safety Support 2018

The purpose of this acquisition will be to maintain an electronic clearinghouse for older road user safety (ChORUS) for use by State licensing officials and other partners for reference when faced with issues surrounding the safety of older drivers, pedestrians and bicyclists. The purpose of ChORUS is to provide State driver licensing agencies, highway safety professionals and other partners, including the public, with current scientific and research information to use in making decisions and to provide effective guidance on the operation of states' older driver safety program initiatives. ChORUS is currently a fully developed website operated by the Roadway Safety Foundation under a cooperative agreement with Federal Highway Administration (FHWA), and includes a technical assistance center to support information dissemination related to driver licensing medical review, medical fitness to drive, and older road user safety. When a State driver licensing agency is considering older driver issues, they will be able to view this Clearinghouse and obtain the necessary information from posted materials, FAQs and a registered user Forum prior to making an informed decision. Information on safer road designs for older road users is also available. The objective of the anticipated contract will to increase the volume of content on and the volume of targeted visitors to the ChORUS website. NHTSA hopes to accomplish this with timely content development, audience segmentation, and aggressive outreach to desired audiences. Project Goals Through the anticipated contract, NHTSA seeks to: 1. Define two distinct website audiences: professional stakeholders and families of older drivers (those drivers aged 60-80) 2. Conduct targeted outreach to get eyes on the materials (email acquisition, AARP magazine, AAA magazine, other industry mags, industry conference presence) 3. Expand content and synthesize research into share-able language. 4. Increase website Blog activity, articles posted, events posted, and Facebook posts per month 5. Conduct a performance-based acquisition to increase unique website visits, FB likes, FB shares This acquisition is being offered as Set-aside for Women Owned Small Businesses. The NAICS Code for the anticipated contract is 541720. Contractors must be registered in the Systems for Award Management Database located at http://www.sams.gov, and must complete electronic representations and certification on the ORCA database located at http://orca.bpn.gov to be considered for contract award. It is the Government's intent to award a Cost Plus Fixed Fee (CPFF) type contract resulting from the solicitation, with or without discussions, to the responsible offeror whose proposal, conforming to the solicitation, is most advantageous to the Government based on the evaluation factors contained in the solicitation. It is the Offeror's responsibility to monitor the FedBizOpps Internet site for the release of the solicitation and amendments (if any). Potential Offerors will be responsible for downloading their own copy of the solicitation and amendments (if any). Requests for paper copies of the RFP will not be accepted. The estimated date for release of the solicitation is on or about May 2018. Period of Performance: Base period of twenty-four (24) months plus three (3) twelve (12) month Option Periods. Contract Award: The anticipated award date for the resultant contract is expected to be on or about September 2018. No Further Procurement Information is Available at this time.