Audience Analysis Research Support

This is a combined synopsis/solicitation for commercial products or commercial services prepared in accordance with the format in subpart 12.6, as supplemented with additional information included in this notice. This announcement constitutes the only solicitation; proposals are being requested and a written solicitation will not be issued. The purpose of this acquisition is to secure a license for CDC-wide access to and use of market research data that provides information on national, mid-tier, and local levels regarding media habits (e.g., use of internet and electronic communication use), lifestyle product use (e.g., mp3 or smartphone usage), health conditions, and health beliefs and attitudes. The Contractor must provide CDC with as many individual user accounts as needed to provide unlimited access to the subscription services. Additionally, the Contractor must provide technical assistance and training support services to all CDC users.