Description
This is Amendment No. 00001 to the Combined Synopsis/Solicitation to provide answers to the questions submitted. I also revises the soliciation to make corrections to the number of distributions required (see the yellow highlighted areas in the revised solicitation. This is a combined synopsis/solicitation for commercial items prepared in accordance with the Federal Acquisition Regulation (FAR) format in Subpart 12.6, as supplemented with additional information included in this notice. This announcement constitutes the only solicitation; quotes are being requested and a written solicitation will not be issued. This is a Request for Quotes (RFQ) for commercial items in accordance with the procedures of FAR Part 12 - Acquisition of Commercial Items, and Part 13.5 - Simplified Procedures for Certain Commercial Items. The associated North American Industry Classification System (NAICS) Code is 541820 – Public Relations Services. This solicitation is unrestricted. The Government anticipates awarding one (1) Firm-Fixed-Price (FFP) type contract. The total contract period of performance consists of a base year and four (4) option years. Background The U.S. Food and Drug Administration (FDA), an agency within the U.S. Department of Health and Human Services (HHS), protects the public health by assuring the safety, effectiveness, and security of human and veterinary drugs, vaccines and other biological products for human use, and medical devices. The agency also is responsible for the safety and security of our nation’s food supply, cosmetics, dietary supplements, products that give off electronic radiation and for regulating tobacco products. The FDA’s Office of External Affairs (OEA) coordinates the FDA’s communication to the news media, health professionals, patient advocates, industry, advocacy groups, and the general public and includes the Office of Media Affairs (OMA) and the Office of Editorial and Creative Services (OECS). The OMA serves as the agency focal point for preparing, clearing, and disseminating news announcements and consumer information representing agency policy and responding to news media inquiries. The OECS serves as the agency’s focal point for communicating with the general public and produces the agency’s flagship updates for consumers and FDA Voices articles for stakeholders. The FDA seeks to continue to ensure timely and effective dissemination of information to news media and other stakeholder groups including those representing industry and patients through a web-based communication platform that: distributes, tracks and houses all agency news announcements and other communication, including Consumer Updates and FDA Voice stakeholder contacts to be automatically updated. Scope The Contractor shall perform the distribution of news announcements and consumer-oriented editorial and multimedia content (i.e., visual, audio and video) via an established and reliable wire service and PR network to specified lists of print, broadcast, and online media that includes the most prominent news outlets. Distribution services shall be required on a 24-hour basis. Distribution lists must include top tier news outlets, local, national, multicultural, and international print and broadcast journalists, trade media, social media influencers, bloggers, online sites interested in FDA issues, including but not limited to: Public Interest/Consumer Issues; Medical Product Safety; Food Safety; Health; Nutrition; Tobacco Health Issues. Distribution of select content shall be provided to Spanish-speaking/Hispanic news media outlets. Specific Tasks 1. Access to a web-based relations database and distribution tool. 2. Distribution 3. Searchable Database 4. Reporting/Analytics Requirements 5. Technical Support 6. Deliverables/Reporting Requirements See the Request for Quote for the full description of the tasks.